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CE Zoom Elective - PSA Certification - The Pricing Strategies: Mastering the CMA

March 31, 2026 10:00 AM - 5:00 PM (EDT)

Description

The Pricing Strategies: Mastering the CMA course qualifies as an elective topic for the Accredited Buyer's Representative (ABR®) and Seller Representative Specialist (SRS) courses. 

EARLY BIRD PRICING by 3/16

After 3/16 - still a reduced price for this special offering 

6 hours CE Elective credit

** In this session, you’ll gain the knowledge and skills to: Understand the purpose and benefits of Comparative Market Analyses (CMAs) Navigate pricing and valuation terminology with ease Apply the Code of Ethics to pricing practices Identify and analyze appropriate comparables Factor in the role of supply and demand in pricing decisions Tackle specific challenges and special situations when making adjustments Collaborate effectively with appraisers Sharpen your overall pricing strategies and techniques 

BONUS! You will also earn 6 hours of SC LLR continuing education credit. HOW PSA BENEFITS YOUR BUSINESS We’ll break down CMAs in a practical, easy-to-apply way so you truly understand the “why” behind the numbers –from valuation principles & terminology to how the Code of Ethics impacts your pricing conversations. You’ll learn how to select comps properly, factor in supply and demand, handle tricky pricing situations, and even work more effectively with appraisers. By the end of the session, you won’t just earn the certification, you’ll sharpen your pricing skills in a way that helps you win more listings and serve your clients at a higher level. 

Learn more about the PSA Certification from NAR.

THIS IS A LIVE ZOOM CLASS – REGISTRATION CONFIRMATION AND ZOOM LINK WILL BE PROVIDED 24 HRS BEFORE CLASS DATE VIA LANCASTER INSTITUTE.

Instructor: Brent Lancaster

REQUIREMENTS:
* A computer or tablet: (CAMERA IS REQUIRED TO BE ON FOR CE CREDIT- microphone not required) – this is a live webinar.
* An internet connection
* A Zoom account (free) -The name on your Zoom account MUST match your license name (not a username, phone number or email)

Location

Zoom

Provider will email Zoom link
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Contact Information

Name: Laura Spangler
Phone: (864) 672-3210
Email: laura.spangler@ggar.com
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